For online brands and SaaS
Make the shortlist when buyers ask AI which tool to pick
Buyers now ask ChatGPT to compare products before they open a single review site, and it answers with a short list and a reason for each. BrandGauge shows how often your product is on that list, which competitors take your place, and which pages the AI leaned on to decide.
The questions that write the shortlist
Online buyers describe a job and a constraint: an invoicing app for freelancers, a CRM for a team of five, a shop that ships to Europe. We write those questions from your category and the use cases you name, without your brand in them, so the answer shows whether the AI thinks of you unprompted.
Every question is yours to edit before the scan runs.
Your brand · never in the question
Leave the city empty, name the use case
Enter your product, your category, and leave the location blank unless you only sell in one market. A domain works as the name: linear.app counts every answer that says “Linear”.
Use the optional details for who it is for and what it does best. That is what separates the questions you should be winning from the ones you were never going to.
Brand or business
kitebill.com
What kind of business
Invoicing software
Who is it for
Freelancers and small studios
The competitors it names, and the pages it trusts
You get the products the AI recommended instead, ranked by how often — the rivals you expected, and sometimes one you had not counted as a competitor.
Next to them are the pages it read before answering: comparison articles, review platforms, “best tools” roundups and forum threads. That is where a shortlist gets written, and the report shows which of those pages leave you out.
- Quillpay78%
- Sendvoice56%
- Kitebill33%
Pages the AI read
See what a launch actually moved
A comparison page, a new integration, a mention in a roundup — a subscription re-measures every week on ChatGPT, Gemini and Perplexity, so you see whether the work changed what the AI says.
A change is called out only when it beats the noise, and editing a question starts a fresh baseline, so a reworded question never passes for progress.
- Baseline33%
- This week44%
+11 pp · beyond the noise
Done for you
Rather we did the work? We can.
BrandGauge is also a service. Our team works out why your product misses the shortlist, improves the comparison pages, reviews and other sources the AI leans on, and measures what changed afterwards.
Tell us about the brand and we'll send a scope and a price. You don't need an account or a scan to get in touch.
What people ask
We are well known. Why would our number be low?+
Because the questions are about the category, not about you. Being well known and being the product the AI reaches for when asked for a recommendation are different things — that gap is what this measures.
Does it work for online shops, not just software?+
Yes. Anything a buyer picks from a shortlist works the same way: describe the category and who buys it, and the questions follow. Add a location only if you sell into one market.
Can I measure a competitor?+
Every report already ranks the brands named instead of you. To measure one of them as the tracked brand, run a scan with their name.
Find out what AI tells your customers
The first check is free: a few buyer questions, asked several times, and where you stand against the names the AI gives instead.
Also for